This definition is used with a little difference in the SEO world. Dwell time is essential to make your website quality better. In this way, you can improve your user experience; it increases your ranking on the search engine. SEO experts can improve the dwell time of the website by using some strategies. Since the dwell time is highly important because it is measured on time between arriving and returning to the search results, it makes sense to offer users several additional actions. Therefore, it is a more reliable indicator of page relevance and its quality.

What does Dwell Time mean?

The amount of time between the time a user has clicked the website and returns to the Google search engine page is called Dwell Time . The users click the website and return if they do not get content of their interest, and some return back after they finish their reading. The longer the retention time, the more likely the user is to reach the goal they are searching for, and the more valuable the site is to Google. The shorter the retention time, the more meaningful it is, which is your website doesn't contain valuable content. According to an internet research, 3 minutes and 10 seconds, is the average time that a user spends on a valuable page. Dwell Time is also used to rank a site on the search engine page.

Is dwell time a ranking signal?

For the Google algorithm , dwell time is a ranking signal. It is worth noting that Google Analytics track metrics like session duration and bounce rate, but not dwell time. Session duration means multiple articles and pages but dwells time focuses on a piece of content. However, dwell time influences your search ranking indirectly. It describes Google whether the web page offers value to users.

How long is dwell time?

The majority of the officials look for a median ration dwell time of 1:2. It means that roughly half of the service members can deploy in a second. The time off from the deployment is the dwell time.

A common mistake:

Most of the time, despite the huge difference between Dwell Time and Bounce Rate, these two are confused, but by knowing the exact meaning of each, we can avoid this mistake and use each of these two words at the right time.

What does Bounce Rate mean?

Bounce rate and dwell time are similar, but these are not the same thing. A bounce occurs when someone visits a page and hits back without clicking any other button on the page. The ratio of the number of these users to the total number of users who have entered the page, is called the Bounce Rate. High bounce rate is not a good sign and causes a negative rating. 

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